TOA: TASTES OF AFRICA

Rotterdam gained a new concept, and not just any concept. With TOA – Tastes of Africa, the organisation aims to bring artists, DJs and event concepts to the Netherlands that represent the diversity of Africa and its global diaspora.

TOA is more than an event. It is a platform where music, culture and community come together, creating space for African sounds, talent and creativity to be celebrated on a larger stage.

Local Promotors was given the opportunity to develop the concept from A to Z. Our work included creating the logo and complete brand identity, selecting the right artists, developing the media and marketing plan, and supporting the organisation with the event production. From the initial idea to the final execution, we helped shape TOA into a strong and recognisable concept.